Check out example codes for "duck duck go". It will help you in understanding the concepts better.

Code Example 1

Wise choice if you want to become a hacker or just look for privacy!
Unlike Google DuckDcukGo doesn´t track your browser history and sell
it online for advertising.

Code Example 2

If you are looking for better privacy as other browsers keep track what are 
you doing which website you visit.
DuckDuckGo is a perfect choice it provides better privacy.

Code Example 3

Protects your privacy!

Code Example 4

<a href="site.com" target="_blank">Site Name</a>

Code Example 5

welcome to heaven !!

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